Create an art space with commercial value

Create an art space with commercial value 

——The realm of enchanting dream in shopping mall, Baroque luxurious garden art installation display

This is the "MIXC GARDEN: A Dreamy Baroque Luxury Garden" spring-themed visual merchandising project created by Wuhan MIXC. The overall style is both magnificent and romantic, ingeniously blending classical art with modern commercial scenes.

Style Analysis: The collision of Classical Baroque and Dreamy Garden

 1.      Baroque elements of the romantic translated

It retains the core characteristics of the baroque style: the golden arches, carve patterns or designs on woodwork of heavy and complicated curve modelling, symmetrical composition, reproduction is the sense of ritual of classical garden; However, it has abandoned the heavy and oppressive feeling of traditional Baroque, using a bright color combination of off-white and light gold to transform the "luxury" into a light and dreamy sense. Arch at the top of the gem decorations, embossment pattern, is the palace architecture details of echo, build an atmosphere of "noble in the city garden".

2.      Healing natural symbol design and fairy tales 

To join a lot of spring flowers (a ball, roses, delphinium), butterfly elements, soft of white sculpture, the baroque grave feeling diffusion, into a fairy tale scene full of young girl heart. The white cat "Misty" serves as the core IP, paired with a gemstone collar around its neck, perfectly blending a sense of "nobility" and "healing", making the scene both ritualistic and without any sense of estrangement.

Artistic effect and atmosphere creation

Space narrative art effect and ambience are full:

"stack" garden of arch and wrought iron fence, like a layer on the stage, step by step, lead the audience into dreamy scene, forming immersive experience of the exhibition.

Color balance and visual hierarchy: low saturated blue pink purple flower art, with pale golden arches and mint green ground, soft and rich level, retain the spring already pure and fresh feeling, and foil a magnificent golden, a piece of excellent results.

Emotional value transfer: in business space, using classical art + fairy tale elements create escape from daily "pleasant and romantic dream space", make shopping scene can relax clock, the niche for emotion, realize the balance of business and art.

To follow giant cats roaming garden space

These sizes of white cat sculpture, is the "baroque luxury beautiful garden" mei Chen the soul of the core, they are not only cute clock props, but also connect scene narrative, atmosphere and key carrier of commercial value.

Artistic appreciation value: Three-dimensional expression from symbols to narratives

The concretization of IP symbols and emotional anchor points

The image of the white cat has been transformed into a complete "garden protagonist"

IP: the golden gemstone collar around its neck and its elegant posture not only echo the noble temperament of the Baroque style but also balance the heaviness of the classical elements with the inherent healing power of the cat.

Artistic ingenuity: It fuses the seemingly contradictory qualities of "elegance" and "softness and cuteness" to form a unique "luxury and pet aesthetics", giving the entire scene a clear visual symbol. Viewers can immediately remember "the Baroque garden with giant cats" at a glance.

The hierarchical construction of spatial narrative

Multiple cat sculptures, through size contrast, posture variation and position distribution, have constructed a complete storyline in the circular atrium of the shopping mall:

The giant cat in the foreground, like the "garden master", occupies the visual center and guides the audience into the scene.

Middle lie cats like "the have a rest in the garden", cooperate with arch and flower art, rich picture level;

Mini cat sculpture is hidden in the flowers, like "garden elves", formed to explore details of interest. This layout makes the static scene has the story of the dynamic feeling, the audience can feel different emotions in walking pace.

The giant cat in the foreground, like the "garden master",  occupies the visual center and guides the audience into the scene.

Middle lie cats like "the have a rest in the garden", cooperate with arch and flower art, rich picture level;

Mini cat sculpture is hidden in the flowers, like "garden elves", formed to explore details of interest. This layout makes the static scene has the story of the dynamic feeling, the audience can feel different emotions in walking pace.

Scale contrast of visual tension giant cats and normal size of the characters

the scale of the mini the cat has formed a strong contrast:

4-5 meters high giant cat sculpture, at the mall in the open space to form the strong visual impact, broke the space daily order;

Audience stood beside the sculpture, as if into the Alice in wonderland "miniature garden", the immersion sense of fairy tale, also let photos more dramatic tension.

Atmosphere and theme strengthen the cat sculpture and the collocation of the baroque arches, flower art, formed the perfect closed loop:

the theme of the pure feeling of white cat, and light golden, pink blue downy and tonal highly fit, strengthening the dreamy atmosphere of spring garden; The cat's grace posture, echoes the baroque style of delicate feeling, make the style of the whole scene more unified, more complete.

Set decoration business value: from atmosphere to multiple can assign

1.     Commercial space rhythm of adjustment and guide in the shopping mall open atrium, many cats sculpture role played a space node to anchor:

They divide the clock in different area, to avoid the large area of the drab feeling of the scene;

Viewers will be cat sculpture natural guidance, from prospect to the middle, background, completely around the beautiful Chen, promoted the stay time.

 2.      The interaction and the spread of the natural carrier Kitty is cured "symbol" of the flow, and the scale of the huge contrast, let these sculpture has become the great social clock in point:

the audience can interact with the cat (such as stretched out his hand and giant cats "high five", lie down and cat) and output have story feeling photos;

Different attitude cat, also provides a variety of shooting Angle, photos of different style of the adapter demand, boost the scene in the spread of social platform.

Extra credit: emotional value transfer in the fast pace of commercial space

The soft of elegant cat sculpture, provides a brief "emotion" export:

They use the image of cure, let the audience from the exhaustion of shopping, get relaxed, pleasant emotional experience, also let the market no longer just a consumer place, turned into a mood provided more valuable art space.